About
I was asked to leave school because I could not read the way they taught.
About
Founder story
In 2019 I was diagnosed with dyslexia. I was 21.
The diagnosis was not the hard part. The hard part was the years before it. Having something real to say and watching people not understand it. Not because it was not worth understanding. Because I had not yet figured out how to make it land.
That gap between what you mean and what people hear. That is the problem I have been solving ever since.
I went to Georgetown. Built an AI reading tool for kids who were where I had been. Won a pitch competition. Got it into real classrooms. Then spent six years working for healthcare companies, nonprofits, government agencies, media organizations, and purpose-driven founders, learning what makes impact-driven brands different and why most marketing does not work for them.
The pattern was always the same. Organizations doing real, important work. And not enough people knowing about it. Not because the work was not good. Because the story was not landing.
Throughline Co. exists because I kept seeing that gap and knowing exactly how to close it.
We find the thread. We pull it. We watch what moves.
Riya Mittal, Founder
M.A. Communication, Culture and Technology · Georgetown University
As featured in Georgetown University CCT, Disability Pride Month.
Background
Healthcare and women's health · Conservation and environment · Fintech · Higher education · Government agencies · Media · CPG · B2B and B2C
Based between Washington D.C. and Bangalore. Working with organizations across the US.
How we think
Every strategy starts with why the organization exists. Not the product, not the service. The reason. The problem it was built to solve. Everything else follows from that.
The goal is always to get your team to a point where they do not need us anymore. We train the person inside your organization who will own this. That is how you know the strategy actually works.
For impact-driven brands, emotional connection is not a nice-to-have. It is the thing that makes people give, buy, share, and come back. We build everything around that reality.