Work

The work.

Real organizations. Real numbers. No vanity metrics.

Case study 01

Wild
Foundation

Conservation Nonprofit · Social Strategy · Data Storytelling · AI Build

Fifty years of conservation impact. A digital presence that was not keeping up.

Wild Foundation had the story. They always did. Fifty years of it. What they did not have was a communications infrastructure that let people find it, understand it, and act on it.

We rebuilt it. Donor email, social strategy, a six-slide Shenandoah campaign built and designed end to end, an AI bot that turned their website into a real resource, and a data story that turned conservation research into content people actually share.

Shenandoah campaign live

6-slide campaign built and designed

Donor email redesigned

Communications rebuilt from scratch

AI bot deployed

Website now a genuine source of truth

Strategic spec work. In conversation with Wild Foundation on next steps.

Case study 02

Payro
Finance

Fintech · Brand Infrastructure · Audience Growth · LinkedIn Strategy

We did not go viral. We got specific.

Payro Finance needed a LinkedIn presence that talked to real small business owners in real language. Not finance-speak. Not startup-speak. The actual language of someone who has made payroll on a Friday and is already thinking about the next one.

We rebuilt the content strategy around that person. In under three months: +118% LinkedIn audience growth. Website visits from 12 to 161 per month. Click-to-apply followed.

Payro Finance Groundhog Day LinkedIn post

+118%

LinkedIn audience growth

12 → 161

Monthly click-to-apply

1,861 → 2,839

Website visits per month

In under 3 months.

Case study 03

Georgetown
University

Higher Education · Brand Refresh · DEI Communications · Campaign Strategy

The kind of brand presence a university this good deserved to have.

Brand refresh, DEI communications, and campaign strategy built from scratch. Event collateral reaching 500 or more students per activation.

Georgetown Student Action Figure campaign

+40%

Website traffic

+70%

Brand visibility

500+

Students per campaign

Founder project

Dyslex-Aid

AI Product · GTM Strategy · Pitch and Pilot

I built this one.

Dyslex-Aid is an AI reading intervention tool for children with dyslexia. I took it from an idea to a pitch to real K-12 classrooms. Won $6,500 at a global pitch competition. Piloted in two schools. Featured in Georgetown University CCT Disability Pride Month publication.

This is where I learned what it means to build something that actually matters, and what it costs when the right people cannot find it.

Riya Mittal holding the $6,500 Dyslex-Aid pitch competition cheque

$6,500 won

Global pitch competition

2 K-12 schools

Real classrooms piloted

Featured

Georgetown CCT, Disability Pride Month

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