Throughline
Co.

Most organizations do important work that nobody hears about. That's the only problem we solve.

No retainers for things you don't need. No decks full of strategy that sit in a folder. Just clear messaging, real audience growth, and communications that make the right people stop scrolling.

Who we work with

We work best with founders who are tired of explaining what they do and ready to be understood.

Women-Owned Black-Owned LGBTQ+-Owned Veteran-Owned Sustainable Social Enterprise Nonprofit Purpose-Driven

Featured work

Wild
Foundation

Social Strategy · Data Storytelling · Shenandoah Campaign · AI Bot Build

A conservation nonprofit with 50 years of impact and a digital presence that wasn't keeping up. We built the social strategy, the Shenandoah campaign, a donor email system, and an AI bot that makes their website the source of truth for wilderness policy.

Shenandoah carousel built

6-slide campaign built and designed

Donor email redesigned

Communications rebuilt from scratch

AI bot deployed

Website becomes the source of truth

Data story published

Conservation data people actually read

Strategic proposal and spec work. In conversation with Wild Foundation on next steps.

Featured work

Brand Infrastructure · Audience Growth · LinkedIn Strategy

Payro Finance LinkedIn post

Payro
Finance

+118%
LinkedIn Audience Growth
1,861 to 2,839
Website Visits
12 to 161
Click-to-Apply

In under 3 months.

Services

What we actually do

You don't need more content. You need the right story, told to the right people, in a way that makes them act.

Brand Strategy

We build the narrative architecture your brand has been missing — positioning, voice, and message hierarchy that makes every touchpoint count.

Audience Growth

Real growth through the right platforms, the right cadence, and content your audience actually wants to engage with.

Storytelling & Voice

Every organization has a story worth telling. We dig it out, sharpen it, and turn it into content that moves people.

Content & Copywriting

From campaign copy to thought leadership to email sequences — written in your voice, built for conversion.

LinkedIn Growth

Platform-native strategy that turns your LinkedIn presence into a lead engine, not a broadcast channel.

Brand Strategy

What we actually cover

Strategy is only useful if someone implements it.

Online

  • Brand Strategy

  • Social Media

  • Website Strategy

  • Content and Copywriting

  • Online Events

Offline

  • Conference and Event Marketing

  • Booth Design and Collateral

  • Community Outreach

  • Experiential Strategy

Georgetown University — If you want to go fast, go alone. If you want to go far, go together

Story is the mechanism through which audiences grow and donors give.

We dig it out. We measure whether it's working.

Riya Mittal at Georgetown outdoor booth

Featured case study

Georgetown
University

Brand Refresh · DEI Communications · Campaign Strategy

Brand refresh, event marketing, and campaign strategy for Georgetown University. From the ground up.

Georgetown Student Action Figure — O.S.O. campaign We're All Ears Georgetown event collateral

+40%

Website Traffic

+70%

Brand Visibility

500+

Students per Campaign

Riya Mittal holding the $6,500 Dyslex-Aid pitch competition cheque

Founder project

Dyslex-Aid

AI Product Build · GTM Strategy · Pitch and Pilot

I built this one. Took it from idea to pitch to real classrooms.

$6,500 won at Global Pitch Competition

The moment the idea became real

2 K-12 schools piloted

Real classrooms. Real kids.

Built on OpenAI

Personalised reading support, from scratch

Featured in Georgetown University CCT Disability Pride Month publication.

Why this exists

I was asked to leave school because I couldn't read the way they taught.

In 2019 I was diagnosed with dyslexia. I was 21.

So I went to Georgetown. Built an AI tool. Won a pitch competition. Piloted it in real classrooms.

Now I help organisations find the story they've been sitting on.

Riya Mittal, Founder

As featured in Georgetown University CCT

Riya Mittal at Georgetown University event

Our practice

PURPOSE

Brand Strategy

Audience Growth

Narrative Architecture

Content and Copywriting

Payro Finance Instagram content system

Let's talk

You probably already know you need this.

No sales call. Just an honest conversation about what you're building and whether we can help.

rmittal.works@gmail.com   /  Washington D.C.