Throughline
Co.

Stop shouting to nobody.
Start speaking to somebody.

If your brand is ready for a fresh perspective, we are here for real results.

Who we work with
Women-Owned Black-Owned LGBTQ+-Owned Veteran-Owned Nonprofit Purpose-Driven Social Enterprise

I have been declined for funding as a woman-owned business. Told I needed a male cofounder to be taken seriously.

That taught me something. The problem is never the work. It is always the story. Nonprofits cannot get donors to listen. Emerging brands cannot find their people. Established organisations ready to start fresh cannot tell the world they are back.

That is why I work with nonprofits, emerging brands, and established organisations ready to start fresh. They deserve a different kind of marketing strategy. One built around community, not just reach.

The Throughline

Every brand has a throughline. We find yours.

Most marketing fails because it starts with tactics. We start with the thread. Find that and everything else follows.

Featured work

Wild
Foundation

Social Strategy · Data Storytelling · Shenandoah Campaign · AI Bot Build

A conservation nonprofit with 50 years of impact and a digital presence that wasn't keeping up.

Shenandoah carousel built

6-slide campaign built and designed

Donor email redesigned

Communications rebuilt from scratch

AI bot deployed

Website becomes the source of truth

Data story published

Conservation data people actually read

Strategic proposal and spec work. In conversation with Wild Foundation on next steps.

Featured work

Brand Infrastructure · Audience Growth · LinkedIn Strategy

Payro Finance Groundhog Day LinkedIn post

Payro
Finance

We didn't go viral. We got specific. And specific converted.

+118%
LinkedIn Audience Growth
1,861 to 2,839
Website Visits
12 to 161
Click-to-Apply

In under 3 months.

Georgetown University. If you want to go fast, go alone. If you want to go far, go together.

Story is the mechanism through which audiences grow and donors give.

We dig it out. We measure whether it's working.

Riya Mittal at Georgetown outdoor booth

Featured case study

Georgetown
University

Brand Refresh · DEI Communications · Campaign Strategy

Brand refresh, event marketing, and campaign strategy for Georgetown University. From the ground up.

Georgetown Student Action Figure. O.S.O. campaign We're All Ears Georgetown event collateral

+40%

Website Traffic

+70%

Brand Visibility

500+

Students per Campaign

Riya Mittal holding the $6,500 Dyslex-Aid pitch competition cheque

Founder project

Dyslex-Aid

AI Product Build · GTM Strategy · Pitch and Pilot

I built this one. Took it from idea to pitch to real classrooms.

$6,500 won at Global Pitch Competition

The moment the idea became real

2 K-12 schools piloted

Real classrooms. Real kids.

Built on OpenAI

Personalised reading support, from scratch

Featured in Georgetown University CCT Disability Pride Month publication.

Services

What we actually do

Organic first, then paid.

We watch what works naturally for weeks before we spend money on ads. Real data, not guessing.

Story finding, not strategy theater.

We do real exercises with you to find your narrative before any content gets made. Most agencies skip this. We do not.

Independence in six months.

We train your team to take over. Anyone from your organisation joins. By month six they run it. We teach, not just do.

Organic first, then paid

What we actually cover

Strategy is only useful if someone implements it.

Online

  • Brand Strategy

    We build the narrative architecture your brand has been missing. Positioning, voice, and message hierarchy that makes every touchpoint count.

  • Audience Growth

    Real growth through the right platforms, the right cadence, and content your audience actually wants to engage with.

  • Storytelling & Voice

    Every organisation has a story worth telling. We dig it out, sharpen it, and turn it into content that moves people.

  • Content & Copywriting

    From campaign copy to thought leadership to email sequences, written in your voice, built for conversion.

  • LinkedIn Growth

    Platform-native strategy that turns your LinkedIn presence into a lead engine, not a broadcast channel.

Offline

  • Experiential Strategy

    From booth design at conferences to farmers market activations to panel speaking opportunities, we build real-world moments that connect your brand to the right people.

  • Community Outreach

    We help you show up where your audience actually is. Strategic event partnerships, community tables, and live engagement that builds loyalty.

Why this exists

I was asked to leave school because I couldn't read the way they taught.

In 2019 I was diagnosed with dyslexia. I was 21.

So I went to Georgetown. Built an AI tool. Won a pitch competition. Piloted it in real classrooms.

Now I help organisations find the story they have been sitting on.

Riya Mittal, Founder

As featured in Georgetown University CCT, Disability Pride Month.

Riya Mittal at Georgetown University event

How we work

Our Process

Discovery

Diagnosis

Execution

Measure

Payro Finance Instagram content system

You've seen the work. You know what's possible. Now let's build yours.

Ready to get started?

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