Throughline Co. — Purpose-Driven Brand Strategy

Who we work with

Women-Owned Black-Owned LGBTQ+-Owned Veteran-Owned Nonprofit Purpose-Driven Social Enterprise

I have been declined for funding as a woman-owned business. Told I needed a male cofounder to be taken seriously.

That taught me something. The problem is never the work. It is always the story. Nonprofits cannot get donors to listen. Emerging brands cannot find their people. Established organisations ready to start fresh cannot tell the world they are back.

That is why I work with nonprofits, emerging brands, and established organisations ready to start fresh. They deserve a different kind of marketing strategy. One built around community, not just reach.

Featured work

Wild
Foundation

Social Strategy · Data Storytelling · Shenandoah Campaign · AI Bot Build

A conservation nonprofit with 50 years of impact and a digital presence that wasn't keeping up.

Shenandoah carousel built

6-slide campaign built and designed

Donor email redesigned

Communications rebuilt from scratch

AI bot deployed

Website becomes the source of truth

Data story published

Conservation data people actually read

Strategic proposal and spec work. In conversation with Wild Foundation on next steps.

Featured work

Brand Infrastructure · Audience Growth · LinkedIn Strategy

Payro
Finance

We didn't go viral. We got specific. And specific converted.

+118%

LinkedIn Audience Growth

1,861 to 2,839

Website Visits

12 to 161

Click-to-Apply

In under 3 months.

Featured case study

Georgetown
University

Brand Refresh · DEI Communications · Campaign Strategy

Brand refresh, event marketing, and campaign strategy for Georgetown University. From the ground up.

Georgetown Student Action Figure. O.S.O. campaign

We're All Ears Georgetown event collateral

+40%

Website Traffic

+70%

Brand Visibility

500+

Students per Campaign

Founder project

Dyslex-Aid

AI Product Build · GTM Strategy · Pitch and Pilot

I built this one. Took it from idea to pitch to real classrooms.

$6,500 won at Global Pitch Competition

The moment the idea became real

2 K-12 schools piloted

Real classrooms. Real kids.

Built on OpenAI

Personalised reading support, from scratch

Featured in Georgetown University CCT Disability Pride Month publication.

Services

What we actually do

Organic first, then paid.

We watch what works naturally for weeks before we spend money on ads. Real data, not guessing.

Story finding, not strategy theater.

We do real exercises with you to find your narrative before any content gets made. Most agencies skip this. We do not.

Independence in six months.

We train your team to take over. Anyone from your organisation joins. By month six they run it. We teach, not just do.

What we actually cover

Strategy is only useful if someone implements it.

Online

Brand Strategy

We build the narrative architecture your brand has been missing. Positioning, voice, and message hierarchy that makes every touchpoint count.
Audience Growth

Real growth through the right platforms, the right cadence, and content your audience actually wants to engage with.
Storytelling & Voice

Every organisation has a story worth telling. We dig it out, sharpen it, and turn it into content that moves people.
Content & Copywriting

From campaign copy to thought leadership to email sequences, written in your voice, built for conversion.
LinkedIn Growth

Platform-native strategy that turns your LinkedIn presence into a lead engine, not a broadcast channel.

Offline

Experiential Strategy

From booth design at conferences to farmers market activations to panel speaking opportunities, we build real-world moments that connect your brand to the right people.
Community Outreach

We help you show up where your audience actually is. Strategic event partnerships, community tables, and live engagement that builds loyalty.

Why this exists

I was asked to leave school because I couldn't read the way they taught.

In 2019 I was diagnosed with dyslexia. I was 21.

So I went to Georgetown. Built an AI tool. Won a pitch competition. Piloted it in real classrooms.

Now I help organisations find the story they have been sitting on.

Riya Mittal, Founder

As featured in Georgetown University CCT, Disability Pride Month.

Riya Mittal at Georgetown University event

In their words

Josh Harris

Founder, Josh Harris Media

Working with Riya took a huge weight off my shoulders. She helped me make decisions I'd been putting off for weeks and somehow understood my vision even when I couldn't fully explain it. Halfway through, I completely changed directions, and instead of pushing back, she redid the research and copy to match. It was a pleasure working with her.

Cole Morris

Owner, A.R. Morris Jewelers

For our website development and positioning, Riya goes so incredibly above and beyond what she needs to do. Her work is fully comprehensive to an extent I never would have been able to reach myself. She's ingrained in our business as if it were her own, fully invested in getting it right and having the creativity to come up with incredible ideas for our users to make our online experience special. What stands out most is how she masters the balance between catching the finest details through every link, text, and design, while never losing sight of the bigger picture.

Throughline
Co.