All work

Georgetown University Student Ombuds

A campus office built to help students, which only works if students know it exists.

Visibility is the service. A student who has never heard of the office cannot use it.

How we framed the work
Who
Office of the Student Ombuds, Georgetown University
Where
Washington, DC
When
September 2023 to July 2025
What we did
Brand refresh, DEI communications, campaigns
Georgetown University postcard: If you want to go fast, go alone. If you want to go far, go together.
Campaign postcard for the office.

A good service that students walked past.

The ombuds office gives students a confidential, neutral place to work through problems. But it was easy to miss, and the alternative for most students was simply not asking for help.

What we built

  • Brand refreshA clearer identity and voice for the office, built from scratch.
  • DEI communicationsMessaging and materials that speak to every part of the student body.
  • CampaignsCampus activations with event collateral, including the student action figure campaign and postcards.

What changed

  • +40%Website traffic.
  • +70%Student visits to the ombuds website and office after outreach began.
  • 500+Students reached per campaign activation.

September 2023 to July 2025.

Georgetown student action figure campaign graphic.
The student action figure campaign.
Georgetown Student Ombuds event table on campus.
Tabling on campus with the refreshed materials.